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YouTube Ads Cost Calculator
Calculate your YouTube advertising ROAS, ROI, and CPA. Compare your video campaign performance to 2026 YouTube Ads benchmarks.
Include all costs: platform spend, creative production, tools, agency fees
Enter your ad spend and revenue to see results
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Manual Tracking
3.2x
AI-Optimized Ads
YouTube Ads Optimization Tips
Hook viewers in the first 5 seconds — for skippable ads, the opening determines whether they watch or skip
Use Video Action Campaigns (VAC) for direct response — they combine multiple placements and optimize for conversions
Test YouTube Shorts ads — they offer significantly lower CPM and tap into the short-form video trend
Target custom intent audiences based on Google Search behavior — reach people who recently searched for your products
Consider YouTube as part of a full-funnel strategy — many conversions are YouTube-assisted but attributed to Search or direct
Ad Platform Benchmarks (2025-2026)
Based on 2025-2026 industry reports from WebFX, Triple Whale, and TrendTrack. Benchmarks in USD.
Platform CPC, CPM, CTR & ROAS Benchmarks
| Platform | CPC | CPM | CTR | CVR | Avg. ROAS |
|---|---|---|---|---|---|
| Facebook Ads | $0.97 | $7.19 | 0.9% | 9.21% | 2x |
| TikTok Ads | $1.00 | $10.00 | 0.84% | 1.1% | 2.5x |
| Instagram Ads | $1.15 | $7.91 | 0.58% | 1.08% | 1.8x |
| Google Ads | $2.69 | $38.40 | 3.17% | 3.75% | 2x |
| LinkedIn Ads | $5.26 | $33.80 | 0.65% | 2.35% | 1.5x |
| YouTube Ads | $0.02 (CPV) | $9.68 | 0.65% | 1.4% | 2.2x |
Average ROAS by Industry
| Industry | Avg. ROAS |
|---|---|
| E-commerce | 2.5x |
| Retail | 2.2x |
| DTC Brands | 2.8x |
| B2B / SaaS | 1.5x |
| Services | 1.8x |
| Education | 2x |
| Travel & Hospitality | 2.3x |
YouTube Ads FAQ
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