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LinkedIn Ads Cost Calculator
Calculate your LinkedIn advertising ROAS, ROI, and CPA. Compare your B2B campaign performance to 2026 LinkedIn Ads benchmarks.
Include all costs: platform spend, creative production, tools, agency fees
Enter your ad spend and revenue to see results
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Manual Tracking
3.2x
AI-Optimized Ads
LinkedIn Ads Optimization Tips
Use Lead Gen Forms instead of landing pages — pre-filled fields increase conversion rates by 2-3x, especially on mobile
Target by job function and seniority rather than job title — broader targeting reaches more decision-makers at lower cost
Use matched audiences (company lists + website retargeting) to focus spend on accounts most likely to convert
Track downstream metrics (pipeline value, closed revenue) not just leads — LinkedIn's high CPC is justified by high-value B2B conversions
Test Document ads and video ads for thought leadership — they build trust and shorten the B2B sales cycle
Ad Platform Benchmarks (2025-2026)
Based on 2025-2026 industry reports from WebFX, Triple Whale, and TrendTrack. Benchmarks in USD.
Platform CPC, CPM, CTR & ROAS Benchmarks
| Platform | CPC | CPM | CTR | CVR | Avg. ROAS |
|---|---|---|---|---|---|
| Facebook Ads | $0.97 | $7.19 | 0.9% | 9.21% | 2x |
| TikTok Ads | $1.00 | $10.00 | 0.84% | 1.1% | 2.5x |
| Instagram Ads | $1.15 | $7.91 | 0.58% | 1.08% | 1.8x |
| Google Ads | $2.69 | $38.40 | 3.17% | 3.75% | 2x |
| LinkedIn Ads | $5.26 | $33.80 | 0.65% | 2.35% | 1.5x |
| YouTube Ads | $0.02 (CPV) | $9.68 | 0.65% | 1.4% | 2.2x |
Average ROAS by Industry
| Industry | Avg. ROAS |
|---|---|
| E-commerce | 2.5x |
| Retail | 2.2x |
| DTC Brands | 2.8x |
| B2B / SaaS | 1.5x |
| Services | 1.8x |
| Education | 2x |
| Travel & Hospitality | 2.3x |
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