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TikTok Ads Cost Calculator
Calculate your TikTok advertising ROAS, ROI, and CPA. Compare your performance to 2026 TikTok Ads benchmarks.
Include all costs: platform spend, creative production, tools, agency fees
Enter your ad spend and revenue to see results
Turn Numbers Into Revenue with AI Video Ads
Know your ROAS? Now improve it. GQV.ai creates high-converting UGC-style video ads that boost your ad performance.
- AI-generated UGC videos that look native to every platform
- Reduce creative production costs by up to 90%
- Test more ad variants to find winning creatives faster
Manual Tracking
3.2x
AI-Optimized Ads
TikTok Ads Optimization Tips
Create native-feeling UGC content — ads that look like organic TikToks get 2-3x higher engagement and lower CPA
Hook viewers in the first 2 seconds — TikTok's fast-scroll behavior means you have a tiny window to capture attention
Test 3-5 new creative variations weekly — TikTok's algorithm rewards fresh content and creative fatigue sets in faster
Use TikTok Smart Performance Campaigns for hands-off optimization — it often outperforms manual targeting by 20-30%
Leverage TikTok Shop integration for e-commerce — in-app purchasing reduces friction and can boost conversion rates by 40%
Ad Platform Benchmarks (2025-2026)
Based on 2025-2026 industry reports from WebFX, Triple Whale, and TrendTrack. Benchmarks in USD.
Platform CPC, CPM, CTR & ROAS Benchmarks
| Platform | CPC | CPM | CTR | CVR | Avg. ROAS |
|---|---|---|---|---|---|
| Facebook Ads | $0.97 | $7.19 | 0.9% | 9.21% | 2x |
| TikTok Ads | $1.00 | $10.00 | 0.84% | 1.1% | 2.5x |
| Instagram Ads | $1.15 | $7.91 | 0.58% | 1.08% | 1.8x |
| Google Ads | $2.69 | $38.40 | 3.17% | 3.75% | 2x |
| LinkedIn Ads | $5.26 | $33.80 | 0.65% | 2.35% | 1.5x |
| YouTube Ads | $0.02 (CPV) | $9.68 | 0.65% | 1.4% | 2.2x |
Average ROAS by Industry
| Industry | Avg. ROAS |
|---|---|
| E-commerce | 2.5x |
| Retail | 2.2x |
| DTC Brands | 2.8x |
| B2B / SaaS | 1.5x |
| Services | 1.8x |
| Education | 2x |
| Travel & Hospitality | 2.3x |
TikTok Ads FAQ
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