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Instagram Ads Cost Calculator
Calculate your Instagram advertising ROAS, ROI, and CPA. Compare your results to 2026 Instagram Ads benchmarks.
Include all costs: platform spend, creative production, tools, agency fees
Enter your ad spend and revenue to see results
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Manual Tracking
3.2x
AI-Optimized Ads
Instagram Ads Optimization Tips
Prioritize Reels ads — they offer 30-50% lower CPM than Feed ads and align with Instagram's algorithm priorities
Use UGC and creator-style content — authentic-looking ads outperform polished brand content by 2-3x on Instagram
Enable Instagram Shopping tags in your ads to reduce friction between discovery and purchase
Test carousel ads for product catalogs — they allow users to browse multiple products and often have higher engagement rates
Use Advantage+ placements and let Meta optimize across Feed, Stories, Reels, and Explore for the best results
Ad Platform Benchmarks (2025-2026)
Based on 2025-2026 industry reports from WebFX, Triple Whale, and TrendTrack. Benchmarks in USD.
Platform CPC, CPM, CTR & ROAS Benchmarks
| Platform | CPC | CPM | CTR | CVR | Avg. ROAS |
|---|---|---|---|---|---|
| Facebook Ads | $0.97 | $7.19 | 0.9% | 9.21% | 2x |
| TikTok Ads | $1.00 | $10.00 | 0.84% | 1.1% | 2.5x |
| Instagram Ads | $1.15 | $7.91 | 0.58% | 1.08% | 1.8x |
| Google Ads | $2.69 | $38.40 | 3.17% | 3.75% | 2x |
| LinkedIn Ads | $5.26 | $33.80 | 0.65% | 2.35% | 1.5x |
| YouTube Ads | $0.02 (CPV) | $9.68 | 0.65% | 1.4% | 2.2x |
Average ROAS by Industry
| Industry | Avg. ROAS |
|---|---|
| E-commerce | 2.5x |
| Retail | 2.2x |
| DTC Brands | 2.8x |
| B2B / SaaS | 1.5x |
| Services | 1.8x |
| Education | 2x |
| Travel & Hospitality | 2.3x |
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