Updated for 2026

LinkedIn Ad Specs & Size Guide

All LinkedIn advertising specifications — Sponsored Video, Sponsored Image, and Carousel ads. Dimensions, file formats, and character limits for B2B advertising.

Last updated: 2026-02

16:9
Dimensions:1920 × 1080 px
Duration:3600s(Recommended: 30s)
File Types:MP4
Max File Size:200 MB
Alternatives:1080×1080 (1:1), 1080×1920 (9:16)

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Platform Comparison

PlatformRecommended SizeDuration RangeMax File SizeFormats
💼LinkedIn1920×10803–600s200 MB3
📘Facebook1080×10801–600s4 GB6
𝕏Twitter / X1920×10801–140s512 MB3
🔍Google Ads1920×10801–60s256 GB4

LinkedIn Ad Best Practices (2026)

B2B Golden Duration

15-30 seconds is the ideal video length on LinkedIn. Professional audiences are more willing to watch short, value-packed content.

Professional + Authentic

LinkedIn users expect professional content, but real people on camera build more trust than pure animation or text overlays.

Weekday Publishing

Tuesday through Thursday mornings deliver the best performance. LinkedIn engagement drops significantly on weekends.

Thought Leadership

Content that educates or shares industry insights outperforms direct product promotion. Lead with value, follow with CTA.

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