Updated for 2026

YouTube Ad Specs & Size Guide

Full specifications for every YouTube ad format — Skippable and Non-Skippable In-Stream, Bumper Ads, Shorts Ads, Discovery, and the new Side-by-Side format.

Last updated: 2026-02

16:9
Dimensions:1920 × 1080 px
Duration:12600s(Recommended: 30s)
File Types:MP4, MOV, AVI
Max File Size:256 GB

Additional Specifications

CodecH.264 / H.265
Frame Rate30fps+
Audio CodecAAC

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Platform Comparison

PlatformRecommended SizeDuration RangeMax File SizeFormats
▶️YouTube1920×10801–600s256 GB6
🎵TikTok1080×19205–60s500 MB4
📘Facebook1080×10801–600s4 GB6
🔍Google Ads1920×10801–60s256 GB4

YouTube Ad Best Practices (2026)

Shorts Golden Duration

10-30 seconds is the sweet spot for YouTube Shorts ads. Action-oriented content in this range drives the highest conversion rates.

Vertical Beats Square

9:16 vertical video outperforms 1:1 square in the Shorts Feed. Always prioritize vertical for Shorts ad placements.

Sound Boosts Conversions

Shorts ads with music or voiceover see 20%+ higher conversion rates. Audio is a key differentiator on YouTube.

Native Feel Priority

Ads should blend into the Shorts Feed. Overly polished or obviously promotional content gets skipped faster.

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