Updated for 2026
TikTok Ad Specs & Size Guide
Everything you need to know about TikTok ad dimensions, video duration, file formats, and character limits. Create ads that meet TikTok's requirements on the first try.
Last updated: 2026-02
Additional Specifications
| Codec | H.264 |
| Frame Rate | 30fps+ |
| Bitrate | โฅ516 kbps (recommended 2.5 Mbps+) |
| Audio Codec | AAC |
| Audio Bitrate | 128 kbps+ |
Text Character Limits
| Field | Max | Recommended |
|---|---|---|
| Headline | 40 | 34 |
| Description | 100 | 80 |
Compatibility Checker
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From Specs to Finished Video Ads
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Ad Specs
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Platform Comparison
| Platform | Recommended Size | Duration Range | Max File Size | Formats |
|---|---|---|---|---|
| ๐ตTikTok | 1080ร1920 | 5โ60s | 500 MB | 4 |
| ๐ธInstagram | 1080ร1350 | 3โ180s | 4 GB | 4 |
| ๐ปSnapchat | 1080ร1920 | 3โ180s | 1 GB | 4 |
| โถ๏ธYouTube | 1920ร1080 | 1โ600s | 256 GB | 6 |
TikTok Ad Best Practices (2026)
9-15s Golden Duration
TikTok's algorithm prioritizes short-form content. Videos between 9-15 seconds get the highest engagement and completion rates.
Hook in First 3 Seconds
Users decide whether to watch or scroll within the first 3 seconds. Start with a question, visual hook, or bold statement.
UGC Style Wins
Real people, handheld camera feel, and authentic storytelling outperform polished ads. UGC-style content sees 30%+ higher CTR.
No Watermarks Policy
TikTok rejects ads with watermarks from other platforms. Remove all brand watermarks and platform logos before uploading.
TikTok Ad Specs FAQ
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