Updated for 2026
Snapchat Ad Specs & Size Guide
Full Snapchat advertising specifications — Snap Ads, Story Ads, Collection Ads, and Single Image. All dimensions, file formats, and duration limits.
Last updated: 2026-02
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Ad Specs
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Platform Comparison
| Platform | Recommended Size | Duration Range | Max File Size | Formats |
|---|---|---|---|---|
| 👻Snapchat | 1080×1920 | 3–180s | 1 GB | 4 |
| 🎵TikTok | 1080×1920 | 5–60s | 500 MB | 4 |
| 1080×1350 | 3–180s | 4 GB | 4 | |
| 1000×1500 | 3–900s | 2 GB | 3 |
Snapchat Ad Best Practices (2026)
Ultra-Short 3-10s
Snapchat's younger audience has the shortest attention span. 3-10 second ads perform best. Get to the point immediately.
Full-Screen Immersion
Always use 9:16 full-screen vertical format. No borders, no letterboxing. Maximize the visual impact of every frame.
Fast Pacing
Snapchat users swipe the fastest of any platform. Use quick cuts, dynamic transitions, and high energy to maintain attention.
Native Content Style
Ads that look like organic Snaps perform best. Avoid heavy branding in the first few seconds — hook first, brand later.
Snapchat Ad Specs FAQ
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